In the longer and more complex B2B sale, you want a steady series of small conversions.
#Another word for content marketing code#
A possible customer scans a QR code to get a coupon (that’s a conversion right there), and then they immediately go to the restaurant to get their free french fries with a burger and soft drink purchase. And, of course, buying your product is the ultimate conversion.įor consumer marketers, conversion can be relatively fast and simple.
#Another word for content marketing registration#
Going to the landing page and filling out a registration form to read your content is a conversion. Having them click on the call-to-action link inside that email is another conversion. Getting someone to open an email is a conversion. The definition in the MarketingSherpa glossary that appears in MarketingSherpa handbooks defines conversion as, “The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action. And maybe worse than just ignored, the audience might even feel left out. If your message is anywhere in the world of insider esoterica where the audience might be confused, that message is lost.
![another word for content marketing another word for content marketing](https://contently.com/wp-content/uploads/2015/10/Contently_Logo_RGB_Blue1.png)
To be a truly successful marketer, you want to be as transparent as possible as well as provide clarity. and it only took one word to remind me that not everyone gets all of these references. Sometimes as marketers, we get lost in a sea of acronyms - CRM, SEO, ROI, CTR, etc. What stood out to me was that when the questions got started, one of the social media experts went off on a marketing riff and threw out the term “conversion.” A hand immediately shot up and asked, “What is conversion?”įlat out the best question of the evening.
![another word for content marketing another word for content marketing](https://grammartop.com/wp-content/uploads/2020/11/branding-220d93f0f46af9af6d617488f19a7620e3afc3f3.png)
The crowd ranged from very green on the topic to a few power users.
![another word for content marketing another word for content marketing](https://www.webfx.com/wp-content/uploads/2021/10/ppc-ad-digital-marketing-internet-marketing.png)
There were four panelists: two social media experts and two video pros who are very active in using social media to market their work. I recently attended an event on social media for film and video professionals.